DELLI
DELLI
2021
2021
During my time at DELLI, we created an app from scratch to bring high quality delicacies to more people. Or as The Times said it, an experience like going to the farmers market without leaving your house.
Client
DELLI
Year
2021
Services
Research, Prototyping, UI Design
Services
Research, Prototyping, UI Design
DELLI
2021
(Context)
I covered the full design cycle at DELLI, including:
Interviewing makers and buyers
Collating insights from stakeholders
Incorporating findings into web and iOS designs
Testing with maker communities
Working pre-Series A meant tight collaboration with engineers to find the simplest, cheapest solutions. Search is a good example: after talking to our communities, we made a time-saving realisation that searching makers rather than products was enough. Simple insight, real impact.
I covered the full design cycle at DELLI, including:
Interviewing makers and buyers
Collating insights from stakeholders
Incorporating findings into web and iOS designs
Testing with maker communities
Working pre-Series A meant tight collaboration with engineers to find the simplest, cheapest solutions. Search is a good example: after talking to our communities, we made a time-saving realisation that searching makers rather than products was enough. Simple insight, real impact.
[Process]
Througout the year, we conceptualised, reseached, designed and built a variety of features, including:
Login flow
Guest access
In-app messaging
Semantic search
Purchase flows
DELLI has since expanded into pop-ups and become ubiquitous in the London food scene.
[OUTCOMES]
I covered the full design cycle at DELLI, including:
Interviewing makers and buyers
Collating insights from stakeholders
Incorporating findings into web and iOS designs
Testing with maker communities
Working pre-Series A meant tight collaboration with engineers to find the simplest, cheapest solutions. Search is a good example: after talking to our communities, we made a time-saving realisation that searching makers rather than products was enough. Simple insight, real impact.
Results
Christie's was regularly using 40+ email types across regions, all with slightly varied brand expression and mutliple ways of displaying similar types of content due to lack of consistent rules. This led to considerable inefficiencies as well as an outdated look.